I know you went to college and learned to write term papers. Unfortunately, that’s not how to write for the web. Follow some simple guidelines to write effective articles for your company’s blog.
You need to follow readability guidelines like with hemingwayapp.com. Aim for a 5th grade reading level. Use H2 tags to break up your paragraphs (no more than 300 words). Make your sentences clear. Paragraphs should have no more than three sentences. Include a call to action.
Read: Everybody Writes by Ann Handley