Writing for the Web: Improving User Experience by Writing the Way they Read

Writing for the Web: Improving User Experience by Writing the Way they Read

Effective writing for the web requires special techniques based on research. I’ll show you how to improve user experience by making your text easy to scan and read.

Tips for Scannable Text

– Use the inverted pyramid.
– Write simply.
– Limit yourself to one idea per paragraph.
– Break texts into lists.
– Use headings and subheadings.
– Highlight keywords.

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